Independent Projects

Product Design & UX Consultant

• Owned end-to-end design for complex B2B products across new technical domains — from user research and ideation through high-fidelity delivery, using AI to accelerate iteration and validate decisions in real time.
• Improved UX of a resource management game by refining core flows and HUD clarity, leveraging AI-driven prototyping to iterate faster without manual pixel work.
• Built and refined AI-assisted design workflows, including controlling Figma directly through Claude to automate end-to-end design updates across files.

Totango

Lead Product Designer

• Reduced onboarding time by 30% through role-based, self-guided UX flows.
• Improved platform adoption by overhauling the design system and simplifying UI patterns.
• Drove ongoing design system redesign and maintenance, ensuring component consistency, accessibility, and scalable implementation across teams.
• Increased workflow efficiency by up to 70% via AI-driven UX solutions.
• Led UX research initiatives including user interviews, usability testing, and A/B testing — using data-driven decisions to identify pain points, validate concepts, and measure usability impact.

Source Defence

Sr. Product Designer

• Led UX redesign of the core platform through research, data insights, and iterative design, improving engagement and efficiency.
• Functioned as design lead, aligning engineering, marketing, and sales around customer-centric goals.
• Built scalable UX processes and documentation to ensure design consistency and team alignment.

Ideo Digital

Head of Design

• Managed and mentored a hybrid team of 3 designers, leading UX strategy and creative direction across projects.
• Partnered with R&D teams to design responsive web products and digital assets for government and tech clients.
• Collaborated with executives on budget, effort analysis, and project planning to align design strategy with business goals.

Wizecare

Lead Product Designer & Product Manager

• Directed product design across WizeCare's multi-platform ecosystem.
• Collaborated with the CEO and stakeholders (clinics, therapists, patients) to define features and deliver an MVP successfully launched to market.
• Designed modular, reusable UI components to accelerate development, improve consistency, and simplify onboarding in a resource-limited startup environment.

Netcraft

Project Lead, UX/UI Designer

• Led most complex UX/UI design projects, driving strategic vision through client meetings from concept inception to onboarding, and contributing to winning tenders.
• Empowered a team of new designers by providing UX/UI mentorship, ensuring seamless client interactions across diverse projects.

Studio Pop

Founder, Product Design & UX Consultant

• Founded Studio Pop, a product design consultancy for web and digital platforms.
• Delivered UX strategy, ideation workshops, and end-to-end product design.
• Collaborated with clients and external partners to deliver high-impact, user-centered solutions.